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Mid DayA part of Jagran Prakashan Ltd (JPL), Mid Day is undoubtedly one of India’s largest selling light-hearted English daily, headquartered in Mumbai! Yes, Mid Day brings to you the daily news as well as other valuable information that is entertaining, easy and fun to read – all at the same time! JPL itself is one of the largest media conglomerates in India. Mid Day was born in 1979 to a family-owned newspaper which was joined by its sibling the Sunday Mid Day in 1981. It deals with the finer aspects of life such as food and health, sex and relationships, lifestyle and travel along with national and international news. It also has puzzles and games. The way in which the name MiD DAY is stylized tells us that it incorporates a fun element in its editions making reading enjoyable for all ages. Mid day comes in two more languages, Gujarati as Mid day Gujarati and in Urdu as The Inquilab.


Unlike the usual conservative format in terms of the content, writing style, layout and such, Mid day breaks the traditional template with its colorful pictures and modest writing with the inclusion of crosswords, puzzles and more that make people of all ages enjoy it alike. This makes Mid day a highly engaging newspaper. Mid day covers various segments ranging from local news to career guidance to property to Bollywood tidbits, as also classified Ads and public notice and tenders, similar to the public notice and tenders in Amar Ujala. The English daily shakes hands with its counterparts even in the online sphere through boasting over 23 million page views per month thereby increasing its readership with every passing year. Besides, over 2 lakh subscribers benefit from the Mid day news feeds on cell phones. According to IRS Q1 survey conducted in 2010, Mid day takes pride in being amongst the top 10 dailies in Mumbai standing in the 8th position with a readership of 13.70 lakh. With editions in various languages published in Mumbai, Delhi, Bangalore and Pune, this afternoon daily has brought about a paradigm change in the way people view newspapers.


Many people have sold their vehicle, bought/rented an apt, rung the wedding bells and many more through Mid day’s classified Ads which comes at reasonable rates and a variety of plans. Also, if you’re familiar with public notice and tenders in Amar Ujala you would be happy to know that Mid day offers competitive advertisement rates for tender/notice.

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