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MintTargeted at policy makers and decision makers of the country, Mint from HT media Ltd., is India’s exclusive business newspaper headquartered in New Delhi. Its sister publication Hindustan Times is the second most widely read newspaper next to Times of India. Launched in conjunction with Wall Street Journal, Mint focuses on presenting business and financial information. Taking from IRS 2011, Q4 Mint enjoys a wide readership of 2.5 lakhs across India making it the second most popular business daily in the country. It is also the first kind that is published in the Berliner format as against many that come in tabloid / compact format. The average age of its readers falls in the range of 35 to 44 years. Covering the four metros and beyond, Mint editions can be seen in Ahmedabad, Bangalore, Chandigarh, Hyderabad and Pune as well. This also explains its current readership strength and steady growth.

 

The popular daily has proved to be a promising platform for buyers and sellers too. Many people have benefited by placing ads in Mint. Be it public notice ad or financial ad or travel ad as in travel ad in Amar Ujala, Mint has the right plan for all offered at highly competitive rates. Just like a travel ad in Amar Ujala, you can place a travel ad in Mint with color images / pictures and achieve your objective. Albeit finance and business are its operational forte, Mint explores beyond money matters. This has been achieved through its weekend edition called ‘Lounge’ that fills us with a cross section of news and guidance across various segments like arts, parenting, travel, health, fashion and personal technology. It has also come up with an exclusive luxury and lifestyle publication for the top business magnates and leaders of the country, named ‘Indulge’. Mint Indulge brings forth the passions & indulgences of India's top business leaders. It also serves as a guide for aspiring international brands that are looking at India as a growth arena for their products / services.

 

So much for the print edition, Mint also addresses the needs of social netizens through its specialized online and mobile edition at www.livemint.com. This extensive and technically advanced website is growing in leaps and bounds with a readership of over 1.5 million readers every month. As with its print edition, the online news portal too focuses on business news thereby dedicating majority of its subscription to decision makers from leading organizations.

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