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Daily MirrorLaunched by Bennett, Coleman & Co. Ltd., along with its other group companies, Mirror is one of the widely read publications both in print and the online version. The first newspaper to be launched from the Mirror family was Mumbai Mirror which was published on May 30, 2005. Mumbai Mirror came into existence at a time when HT and DNA announced their plans to enter the Mumbai market. With adequate marketing through its sister media network that encompass The Times of India, Radio Mirchi and Bombay Times, this English daily has gained tremendous support from the masses and is growing steadily in terms of circulation and readership. With a circulation of over 600,000 copies per day, this daily carries news from across the globe, city diaries, lifestyle and entertainment. To provide the masses with wholesome reading, the Mumbai Mirror also covers health, travel, classified Ads, property news and many more.

 

That strategic entry; made 7 years ago into the media landscape has earned Mumbai Mirror its sister editions in Pune, Ahmedabad and Bangalore. Known as Pune Mirror, Ahmedabad Mirror and Bangalore Mirror respectively, these editions too cover extensive news from all over the world. With quality content, easy-to-read English and superior legibility, Mirror seems to be a natural choice for people of all ages. A little more on Bangalore Mirror, initially Vijay Times owned by Vijayananda printers, was bought by the Times Group and replaced by Bangalore Mirror in 2007. Further, in 2008, the Chennai edition was launched. These editions are available in print with the former 4 publications available online as well.

 

Besides the above, you also have online versions of the daily like Kolkata Mirror which is a city specific portal solely operated by the Times group. Going beyond the standard city-centric news, Kolkata Mirror brings to you a variety of resourceful news under its various sections. It features top stories, entertainment, health, business, science, weather and local news. It also sports a classifieds section called Bazaar Online and Citizen Reporter. While the former has helped the masses clinch deals by placing ads, the latter encourages city-specific inputs from readers. This makes it a friendly and communicative portal. In this age where a number of media companies have a strong online presence, the benefit is manifold for advertisers. Be it matrimony, property or job vacancies, advertising in Mirror has helped buyers and sellers form a two-way communication through which their objective is met.

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